Performance, Safety & Community

The heart of this sport is lived and experienced in three places;

This sport is lived and experienced in three places; the heart and imagination of amateur racers all across North America; trackside where the action is; and in the garages of those passionate participants at midnight where fathers and sons, daughters, families and friends gather to prepare to go to battle. They battle the track, the conditions, their friends and their foes from the starting line to the finish line and in to the pits. Stories are carved and told and passed on for years; and for generations.

This sport has been built and funded by the families that have made this sport a way of life, this is your family cottage. You faithfully invest time, money, blood, sweat and tears. Although the professionals were once all amateurs and they continue to be inspirations; they are not the backbone of the sport. The amateurs, the families and the Bank of MAD (Mom and Dad) are the real backbone and they will continue to be the foundation of this sport.

Roost Factory was founded with a passionate commitment to be a meaningful part of this incredible sport and the lives of those families. We are committed to being a meaningful place in the hearts of the individuals and the community that make up this crazy obsession and way of life. We are truly dedicated to supporting you with innovative programs, support and solutions that enhance your ability to pursue this sport and way of life.


The Roost Factory is proud to offer trackside support like no other. The Purple Paddock is our trackside sanctuary that can be found at offroad events across North America.

The paddock is both a resource with the right tools and advice to keep your wheels turning and also a mobile dealership with our full line of performance product available to you – when and where you need them most!

Have you ever showed up to the track and not known anyone? Ever wanted to travel to other events across the country but couldn’t convince your friends to join? We know you’ve jumped in to the drivers’ seat of your truck so excited to get to the track that you forgot your cooler full of food and drinks. Sometimes we all need an extra hand on the start line, to borrow a tool, an extra set of goggles or a spare bottle of water. 

Every racer who joins the Roost Factory community, and runs Hoosier MX Tires, automatically has the chance to pit under the Roost Factory banners at every race they attend. That’s right. ALL RACERS. Amateur, Pro, Vet, School Boy, Junior, Supermini and any other class. All racers are welcome and encouraged to take advantage of the opportunities the Roost Factory team is giving them. 

With hospitality like none other racers have the chance to relax, concentrate on their racing and take the time to get in the right mental state to truly perform at their best. Taylor Coates #830 Vet, Open Junior and 250 Junior) from Red Deer, Alberta was lucky enough to join the Roost Factory team for Round #1 of the Rockstar Triple Crown MX Tour and he said, “The experience was incredible. Mark and the team made me feel right at home from the start! They set up my bike and tools right away. They had guys doing tire changes for me and getting my bike ready to race! They made sure all of us were always fed and hydrated and the meals were incredible! The coolest experience I have had as an amateur racer!” 

It isn’t just the racers getting 5 Star treatment. Everyone’s family, friends and pit support are welcomed at the Roost Factory Purple Paddock. Comradery and support are two of the biggest things we pride ourselves on. Moto Mom Darlene Koster took notice of the unique experience the Roost Factory delivers saying, “Amazing people!! We had a fantastic weekend!! We can’t thank the Roost Factory enough for their support, enthusiasm, encouragement, hospitality, and complete generosity. Everyone was treated like royalty!”

The Roost Factory Purple Paddock focuses on everything that it takes to make you or your racer a winner. The Roost Factory team understands that winners aren’t born, they are made through years of hard work and dedication, support from family and friends, and top tier products that perform on and off the track. The Roost Factory team provides everything that will help make you a winner, instead of waiting like the rest for you to try and make it on your own. “I really like the environment of the team, everyone is very caring and wanting the best for each other. Good race or bad, they’re there to keep your spirits high.” – Talan Hansen #328 (Pro 250) from Kenosha, Wisconsin

By becoming a Roost Factory member or sponsored rider you can up your game and be part of something special with some pretty impressive benefits! 

Apply for the 2020 Sponsorship Program today:


At home access 24/7 as a part of our team and community you have access to our online stores both in Canada and the USA, as well as our growing network of dealers and distributors who can get you your needed product when you need it where you need it. Check out our Race Shop.

The Roost Factory Sponsorship Program goes far beyond the traditional discount by also offering savings, credits, incentives, riding support and partnerships that contribute meaningful financial support and resources for every rider and skill level in the sport. Based on a combination of your purchases, commitment, contingency rewards and participation, our program makes a truly material contribution to your race program and enjoyment of the sport. 

The Roost Factory Racer Support Program has something for everyone from the person who wants to dip their toe in with our Free Agent status, no commitment required just purchase our products and earn a 5% credit for future purchases. If you are looking for more support, have seen us trackside or heard about us and want to experience our program then we have a number of programs all just for you! Our Weekend Warrior class is tailored to the individual or family who can only make a few races a year for all the reasons that get in the way of the things we love to do; you still earn exceptional reward credits and are welcome under our paddock at the races you attend, plus many more perks like support and partnerships all designed to enhance your riding experience. If you are all in then there are several different programs to pick from; Our Elite Privateer program includes a signing bonus along with elevated credits, savings and perks. Our RF Pro-Factory Team Rider is designed for true podium contenders, and if there’s a group of you, or you are a natural organizer then the Team Manager program is ideal; with elevated credits for combined purchases and branding commitments this program is a unique offering that has substantial savings. Then for the natural businessperson or entrepreneur, you can’t help yourself, but are always advocating for or promoting what you believe in! – Turn your passion into a profit with our Crew Chief program. An awesome way to take your race budget and program to a new level; its tax effective and a cool way to help subsidize your program and even turn it into a profit. Finally everyone is excited about the possibility of compensation and rewards for earning a spot on the podium – well at least those with a sure shot at standing on the podium – our Contingency Program, (to be launched Spring 2020) is a two tier program that provides incentives and rewards those who podium, but consistent with our commitment to grassroots racing we are launching our Participation Rewards Program: for participating. Most of us will never have a good shot at the podium, but for us winning isn’t the podium or a championship, though it would be nice, our races are back in the middle and back of the pack pushing ourselves to achieve personal bests, and beat our buddies, those are who this program is focused on. 


We have partnered with race series organizers and tracks across the continent to support them in building and delivering great racing experiences, venues and memories. An important part of those relationships is ensuring access for our members and teams to preferred paddock space under our Purple Paddock; where a combination of hospitality Pro-level paddock position, products for those things needed trackside, and a place to gather and support each other can be found. Click here for our sponsored races series, tracks and other venues.

Between our carefully selected dealer network of passionate support for the sport and good business people who know how to look after customers; and our unique and comprehensive racer and rider sponsorship campaign; we have developed a truly unique program for riders and families. At the track, at home and in your hearts; check out our 2020 sponsorship campaign and dealer network.


Our brands and product partners have a few things in common, they were born trackside out of a need and passion to solve a problem and win races.

The Roost Factory’s strategic alliances with partners in the motorsports industry have awarded them prime sponsorships of the biggest motocross and enduro races in Canada. Three of their brands have been given the title of official products of the Rockstar Triple Crown Tour; Hoosier Offroad as The Official Tire; Rabaconda 3-Minute Tire Changer as the Official Tire Changer; along with BOXO as the Official Tools and Tool Storage Solutions. With presenting sponsorship of the Promation National Enduro Championships, title sponsorship of the Border Battle XC series and Official Tire status of several series and clubs, the purple paddock has begun to spread across the continent.




Reconnecting brands with their customer where their products are experienced; track side!

The value of the brand is everything to do with the emotional experience and association between it and its consumers. The Roost Factory was founded with the optic of reconnecting brands with their consumers where the brands are experienced; trackside and in the garages of hundreds of thousands of passionate people across North America. With the surging of large online retail, consumers actions are happening more and more behind a screen. While the brands are buried in digital catalogues differentiated more and more by price, the Roost Factory recognized an opportunity to reconnect with the consumer by offering an OUTSTANDING experience where they spend most of their time chasing their passion; where they ride. 

For more on the Roost Factory difference check out Roost Factory brands and partnership opportunities.